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Research papers

A new challenge about society

I shall not attempt to summarise the session papers, but will try to pass on to you some ideas I had when reading the papers in advance.

Catalogue: Seminar 1978: The Business Of Advertising
Author: Jacques Bonnafont
June 1, 1978
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Citation

Bonnafont, J. (1978a, June 01). A new challenge about society. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-challenge-about-society


Research papers

Test and physical simulation of schemes directed to the consumers

At a time where Market Testing is criticized for its costs and mathematical modelling is developed, sometimes imprudently, one has not to forget about the potential of Physical Micro Modelling, as well as Physical Simulation. Reason why we have...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Jacques Bonnafont
June 15, 1971
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Citation

Bonnafont, J. (1971a, June 15). Test and physical simulation of schemes directed to the consumers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/test-and-physical-simulation-of-schemes-directed-to-the-consumers-